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Frontline HR · Manufacturing, facilities, transport and retail

Your HR team shouldn't spend the day scheduling interviews.

Built for high-volume operations in manufacturing, facilities, transport and retail. Turnoh automates sourcing, screening, interviews, documents and onboarding — all over WhatsApp — turning every conversation into data about why you hire, or lose, each candidate.

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−68%
Time on manual tasks
3×
Higher show-up rate
100%
WhatsApp-native journey
Already using Turnoh
  • Ponteiras Rodrigues
  • Zelog Cargo
  • Tecnumfer
The problem

Frontline HR is drowning in manual work.

The real bottleneck isn't finding candidates. It's managing thousands of manual interactions — scheduling interviews, confirming attendance, chasing documents, handling no-shows and drop-outs. Today most of this still happens in spreadsheets, emails and phone calls, eating up the team's entire day.

240+

Messages exchanged per operational role

47%

No-show at first interview

11 days

Average time from sign-up to hire

6h/day

HR team on repetitive tasks

Internal benchmark across industrial and logistics operations.

The platform

Turn hiring into flows.

One continuous, automated journey — from first contact to onboarding — run entirely on the channel your candidate is already using.

Candidate acquisition

QR codes, campaigns and WhatsApp as the single point of entry.

Smart screening

AI structures text and audio replies automatically into comparable profiles.

Interviews

Automatic scheduling and confirmation with reminders that reduce no-shows.

Documentation

Upload and digital validation right in WhatsApp, with no rework.

Onboarding

Exams, signatures and onboarding in an automated, auditable flow.

Retention

Post-hire tracking to understand who stays — and why.

People intelligence

Every drop-off is a data point.

Most companies know how many people they hired. Few know why they lost the rest.

Reasons for drop-off

Aggregated over the last 90 days · illustrative data

Live
Salary32%
Distance / commute24%
Schedule / shift18%
Slow process14%
Another offer8%
Other4%
84%
Show-up rate
QR · 41%
Candidate source
6.2d
Time to hire
78%
90-day retention

Turnoh turns every interaction into operational intelligence — and shows exactly where you're losing candidates.

Why Turnoh

Built for teams that hire every month.

WhatsApp first

The entire journey happens where the worker already is — no download, no sign-up.

Less friction

No login, no apps, no résumés. Candidates get started in seconds.

People intelligence

Every interaction generates structured data. History becomes an asset, not noise.

Operational automation

Gives HR's day back to focus on people, not spreadsheets.

End-to-end automation

From first contact to hire.

One continuous line, orchestrated by automatic triggers and visible in real time.

  1. Step 01Sign-up
    QR + WhatsApp
    < 60s
  2. Step 02Qualification
    AI + script
    Structured
  3. Step 03Interview
    Scheduling + reminder
    +3× show-up
  4. Step 04Documents
    Upload + OCR
    Validated
  5. Step 05Medical exam
    Integrated clinic
    Auto
  6. Step 06Hiring
    Digital signature
    e-Sign
  7. Step 07Onboarding
    Guided onboarding
    D+1
Conversational experience

Frontline candidates are already on WhatsApp. Turnoh meets them there.

Job portals require email, passwords, PDF résumés and a computer that most factory, logistics and transport candidates don't have on hand. On WhatsApp, pre-registration happens right in the conversation — from LGPD consent to sourcing origin — and every answer already comes in structured for your pipeline.

Entry through the company's official WhatsApp channel — no app, no site, no password.
1.Entry through the company's official WhatsApp channel
Terms and LGPD consent captured inside the conversation, timestamped.
2.Terms and LGPD consent captured inside the conversation, timestamped.
Short questions, one at a time. Operational language, zero HR jargon.
3.Short questions, one at a time. Operational language, zero HR jargon.
Shift availability captured as structured data, not free text.
4.Shift availability captured as structured data, not free text.
Candidate source captured at the point of entry: poster, sound car, Instagram, referral.
5.Candidate source captured at the point of entry: poster, sound car, Instagram, referral.
96%of Brazilians with internet use WhatsApp
0apps to install, accounts to create or mandatory emails
3xhigher completion rate vs. a web form for operational roles
Traditional job portal
  • • Requires email, password and a PDF résumé
  • • Optimized for desktop — breaks on mobile
  • • Candidates drop off on the first sign-up screen
  • • Data arrives scattered, as free text
Turnoh on WhatsApp
  • • Zero friction: the phone number alone identifies the candidate
  • • One question at a time, in the app they already open 30x a day
  • • Automatic resume if the candidate stops midway
  • • Every answer enters structured into the pipeline and dashboard
Competitive advantage

Our asset isn't the software.

Turnoh builds a proprietary, continuously updated network of frontline talent. Over time, the platform learns who stays longer, which profiles perform best, which campaigns produce the best hires, and which regions have the most available workforce.

Proprietary network
Growing
Structured history
Per candidate
Retention signal
30/90/180d
Geographic coverage
Multi-region

The more the platform operates, the more accurate it gets — and the harder the asset is to replicate from outside.

Real-world validation

Validated in a real industrial environment.

Turnoh was born inside Grupo PR, an industrial group with over four decades of history and hundreds of employees. Before reaching the market, the platform is proven in real manufacturing, logistics and transport operations — not in a test environment.

40+
Years of industrial operation
Hundreds
Of active employees
3
Industrial verticals
Real
Not a controlled pilot

Hire with less friction.

Automation, intelligence and data to transform frontline recruiting.

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